The first thing we do when we start blogging is set up our blogs. We give them titles and a tagline, add some widgets, and organize our content. It doesn’t take long before we are done and it’s time to start writing posts.
The first few months I blogged my only audience was me. No one was visiting my blog 😦 I hadn’t thought about this part – how I would build an audience. I had just assumed that people would find me, and hopefully take interest in my blog the same way I had found them and taken interest in their blogs. I guess I wasn’t done. So what next?
I needed to let people my know that my blog existed. I needed to share it. It was then that I discovered the power of social media. Something else to get done – I registered for spaces like LinkedIn, Twitter, and Google+. After spending some time learning how to “be” in these spaces, I finally started to connect with an audience – my audience. Still not done . . .
So now my blog is set-up the way I want, I am writing for a small audience, and sharing my blog on social media. What else is left to do?
It’s time to start the process all over again. By this time your blog needs updating because you have more “stuff” you want to add to share with your audience – like links to resources, images, and a Google calendar. Once you are “done” updating your blog, you continue writing for your small audience, and sharing your posts on social media. The end result: Your audience continues to grow and you blog becomes a space valued by others as a community.
I was watching TV the other night and a commercial for soap came on that caught my attention. What caught my attention was one particular line (which for a soap commercial was a little out in left field):
There is no finish line. All you’ve got is where you’re going and where you want to be.
I haven’t been able to stop thinking about how this quote speaks to blogging. As you continue to contribute to your blog and build your audience, just remember, there is no finish line. All you’ve got it where you’re going and where you want to be!